Surfer Magazine – Unconventional Wisdom

3 Mar

Patagonia Founder Yvon Chouinard’s Candid Perspective on Life and Surf


Yves Chouinard is a legend.  As the founder of Patagonia, he’s influences surfing, environmentalism, and adventure sports.  And he’s one cool dude.

Surfing Magazine recently interviewed him.  A couple of my favorite quotes from the interview, which you can link to below.

“Sure, it’s a consumer society, but you don’t have to be part of it. I hardly ever spend any money. Consumerism is just people trying to make themselves happy by consuming. And that’s wrong. Doesn’t work.”

“I just live right now. You ask me about the past, you ask me about the future, the only way to be happy is to be living right now.”

“Personally, I try to lead a simple life. I don’t walk around with my hat on backward looking like a surfer. My Patagonia clothing, some of it is 20 years old. Just because I have a clothing company doesn’t mean I have closets and closets of brand new clothes.”

Unconventional Wisdom via Surfer Magazing

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